When Is a Logo More than a Logo?
September 19, 2017
When our in-house design team set out to establish a new look and consistent branding for Spine-health and its parent company, Veritas Health, they carefully considered the company's founding principles and values. They asked, “What’s our mission?"
Our founding goes back to 1999, when spine surgeon Peter Ullrich, MD, told his sister Stephanie Burke that his patients needed a dependable source of information about spine conditions. He and Burke launched Spine-health.com with just a few articles. As the company’s CEO, Burke made sure all editorial decisions were based on trust, knowledge, and patient care.
Over time, Spine-health.com grew into Veritas Health, LLC. Today, Veritas Health operates three health sites—Spine-health.com, Arthritis-health.com, and Sports-health.com.
While we continue to grow, our mission rests firmly on our founding principles: We want to provide unbiased, comprehensive, and trusted content to people who want to improve their health. And we do. Each month, more than 8 million people visit our sites to access engaging, informative, and accurate peer-reviewed articles as well as our blogs, videos, and doctor directories.
Our principles and mission are reflected in the new logo and updated brand:
- Our core tenants of trust, knowledge, and patient care are represented in the symbol’s triangle. We support those core tenants through our verified partners, physicians, and peer-reviewed content—represented in the symbol’s checkmark.
- Each of our websites carries a new tagline, "Knowledge from Veritas," a nod to the fact that our websites’ content enables people to make more informed health care decisions.
- The new blue color palette is clean, authoritative, and approachable, representing Veritas’s focus on people’s need for accurate health and medical information.
This week all 27 Veritas Health employees received personalized thank you notes and a bunch of fabulous swag emblazoned with the new logo and colors. We are wearing our new jackets, drinking out of our new travel mugs, and reflecting on Veritas Health’s mission. Yes, we’re still the same company. But we look and feel better than ever.
From Our Readers:
"Thank you for the excellent informative article about facet arthritis, which I was just diagnosed with. I feel like I am an expert now after 1/2 hour on your site and will be much better able to manage my condition."
- John H.
From Our Readers:
"Thank you and Dr. Andrew Wolff for "Hip pain that travels down the leg." I experience severe pain that I've never seen perfectly described until I found his article. His writing will help me tremendously in communicating with my orthopedic surgeon. Moreover, I read it while in fierce pain, and reading an explanation by someone who really understands is very comforting psychologically! Very fine work for which I thank you all!"
- Gail
From Our Readers:
"Hi. I visited your website today to search for a query and the info is very well laid out. It was also very helpful and up to date. I am very impressed with your hard work in developing this website. Keep up the good work."
- Iman
From Our Readers:
"I sincerely appreciate all the information I was able to find on your site regarding cervical vertebrae and disc problems. I want you to know how much I appreciate your articles which provided names, labels, and language that will help me be able to effectively communicate with my doctor. Thank you for all your research references as well."
- Rhanda
From Our Readers:
" Hi everyone. Sorry for bothering you. I just wanted to express my amazement: Great illustrations that simplify the understanding of the content. Great work!! Thank you all."
- Nordin
From Our Readers:
"I sincerely appreciate all the information I was able to find on your site regarding cervical vertebrae and disc problems. I want you to know how much I appreciate your articles which provided names, labels, and language that will help me be able to effectively communicate with my doctor. Thank you for all your research references as well."
- Rhanda
From Our Readers:
"Thank you so much for this Website. It's great and helps me understand my pain. Thank you. Thank you. Thank you!"
- Susanne
From Our Readers:
"I just want to say thank you for your website. It has been very helpful and informative and giving me much peace of mind. Thank you for spending so much time on this site"
- Erica
From Our Readers:
"Excellent site, videos with great definition, explained meticulously with all details. The Best Place."
- Rigo D.
From Our Readers:
"I discovered Spine-health.com last month in the middle of the night, when my sciatica was excruciating. What a helpful, well-curated resource. It helped me understand my symptoms, feel confident in my decision to have a microdiscectomy, and know what to expect from the surgery and recovery. Thank you for your excellent contributions to people’s health!"
- Sarah L.
From Our Readers:
"Love the video tutorials. So easy to show my patients for them to understand the anatomy better."
- Dr. Jeanne V.
From Our Readers:
"A wealth of information and informative videos. It's my go to site when I have issues with my spine. Having degenerative disc disease has changed my life. Having had spine fusions and a wonderful surgeon makes it all a bit more bearable. Thank you Spine-health for being up to date and always sharing different things weekly."
- Lee S.
From Our Readers:
"After 10+ yrs of coming to this site to educate myself on my life threatening spine conditions this site is 100% informative. I am leading a healthy lifestyle complete with exercise and use this knowledge to better prepare for upcoming multiple spine surgeries."
- Anna B
From Our Clients:
"Zimmer Biomet Spine has successfully partnered with Veritas Health to promote Mobi-C® Cervical Disc on Spine-health.com for multiple years. The Veritas Health team provides valuable recommendations on content strategy, ad placement, and even A/B testing of artwork to maximize our conversions."
- Renee Day, Director, Marcom and Events at Zimmer Biomet
From Our Authors:
"Spine-health offers an excellent interdisciplinary library of peer-reviewed articles regarding the treatment of spinal pathology. Being an author allows me to give my perspective as a spine surgeon and also gives me a non-biased area where I can direct patients who are contemplating surgery."
From Our Authors:
"The authoring experience with Veritas Health is great, it’s a simple, and seamless process. The staff is exceptionally helpful, and motivated in guiding you towards completing the blog or article you are involved in working on."
From Our Authors:
"I enjoy writing articles for Veritas because it challenges me to take complex subjects like spinal anatomy, problematic conditions of the spine, and treatment options and explain them in a way that everyone can understand. As a spine surgeon, that is what I do every day, one patient at a time. Veritas, however, gives me the potential to reach and educate millions of people, all at the same time."
From Our Authors:
"In a time where there is unlimited access to information on the internet, a lot of which is incorrect or falsely interpreted, I enjoy the opportunity to put truthful information and helpful tips to not only my patients but anyone else who finds the articles and blogs helpful on Spine-health.com. There are a lot of Dr. Googles out there and they deserve honest and concise information."
From Our Authors:
"I love everything related to the spine and enjoy authoring for Spine-health.com. The site provides articles and blogs on a variety of medical conditions with up-to-date scientific and research-based information in a way that the general public can easily understand."
From Our Authors:
"As a Doctor of Pharmacy who has worked as a research pharmacist and now works as a retail pharmacist, I very much enjoy sharing my knowledge and expertise with Veritas readers. Authoring articles and blogs is a way for me to keep people abreast of the most current practices and guidelines. Because I interact with patients every day, I'm able to anticipate readers' questions and concerns."
From Our Authors:
"With most doctor visits lasting 30 minutes or less, it's important for patients to know about their condition before seeing their surgeon and to learn more when they go home. I'm glad to play a role in providing accurate and straightforward information regarding spinal conditions and surgery through Spine-health.com."
From Our Authors:
"It's a pleasure to work with Veritas Health. I appreciate how easy the authoring process is and how thoroughly the staff communicates with me for each article. I’m happy to contribute to patient education through their unbiased and comprehensive resources."